Alright, already. I know that mobile video is the next big thing. I get it. The volume of mobile video consumption and the rate of growth make the hockey stick look like a plateau. There are virtually no digital video networks with mobile usage lower than 30%, and some upwards of 70%. So why isn’t anyone doing anything really cool or transformative with it?
Netflix, YouTube, Facebook, and BuzzFeed drive significant mobile video consumption, but that does not necessarily translate into an obvious brand mobile marketing plan. Current ad sizes on screens are absurd, ads are intrusive, clicks are accidental, etc.
We have a mobile video conundrum: Consumers are increasingly mobile yet marketers are struggling to capitalize on it. But solutions can be found if we can align these three things:
Read the full piece in MediaPost: http://t.co/gkIQ0OQ45N