The DigitasLBi Newsroom

Insights and updates from a digitally-led, integrated global brand agency.


More from Digitas

We can do more technologically than we’re permitted to culturally.

Tony Weisman, CEO- DigitasLBi North America on online ad tracking. (via The Economist - Data feature)

DigitasLBi New York tops Warc 100 list of the smartest digital agencies

U.S. social commerce is expected to reach $14 billion by 2015; between that and the news of Twitter’s new buy button, get a deeper look at social shopping attitudes in our new study here.

DigitasLBi welcomes Scott Ross from Critical Mass to drive the agency’s tech strategy

The difficulty monetizing private messaging apps is that, to offer meaningful targeting opportunities for advertisers, you need to know things about your user base.

  Jill Sherman, VP/Group Director, Social.Content, DigitasLBi on privacy for messaging apps (via Digiday).

What’s interesting about education-geared channels on YouTube is how many different niche areas and content creators you can find.

Jenna Camann, Account Director, Social.Content, DigitasLBi, in VideoInk’s “Top 5 Emerging Education Channels on YouTube”

DigitasLBi and Puma release a new video of a new positioning strategy led by the Boston office.

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