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U.S. social commerce is expected to reach $14 billion by 2015; between that and the news of Twitter’s new buy button, get a deeper look at social shopping attitudes in our new study here.

DigitasLBi welcomes Scott Ross from Critical Mass to drive the agency’s tech strategy

The difficulty monetizing private messaging apps is that, to offer meaningful targeting opportunities for advertisers, you need to know things about your user base.

  Jill Sherman, VP/Group Director, Social.Content, DigitasLBi on privacy for messaging apps (via Digiday).

What’s interesting about education-geared channels on YouTube is how many different niche areas and content creators you can find.

Jenna Camann, Account Director, Social.Content, DigitasLBi, in VideoInk’s “Top 5 Emerging Education Channels on YouTube”

DigitasLBi and Puma release a new video of a new positioning strategy led by the Boston office.

Min’s Sweet 16: Honoring the Most Innovative and Influential Agency Executives and Corporate Marketers who Champion Magazine Brands

Congratulations to Adam Shlachter, SVP of Media, for making Min’s Sweet 16 List of Most Innovative and Influential Agency Executives and Corporate Marketers who Champion Magazine Brands!

Business Insider’s List of 36 Most Creative Women In Advertising Right Now

SVP of Social.Content and Managing Director of BrandLIVE Anne-Marie Kline ranks #18 on Business Insider’s list of 36 Most Creative Women in Advertising Right Now. Congrats!

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